Thursday, May 24, 2007

Is small business CRM really beneficial for a business firm?

Small business CRM is the most sort after word in today’s office environment. One tends to ponder as to the importance of small business CRM in the working of a business firm. Is it really needed or it is an overstated concept.

Small business CRM is a powerful suite of integrated sales, marketing and customer tools delivered online on demand from any place at any given point of time. It further facilitates the management of sales, customer service and marketing tasks in a user-friendly web application technique.

Small business CRM enhances the following functions with minimal time and effort:

  • Collection and analyzing of customer information.

  • Preparation of customer centric reports and documents without duplication.

  • Track record of each individual customer’s present and past relationship with the firm.

  • Automation of sale transactions.

  • Marketing techniques – budgets, advertisement.

  • Forecasting – demand and sales.

Small business CRM is no longer a strategy for a business firm, it has become the strategy in itself. Whether it is essential or not depends on the firm’s perspective to earn profit in the long run as well retain and maintain a credible amount of customer loyalty. It helps streamline the business communication strategies and open new avenues for expanding business with its marketing expertise. Small business CRM is definitely the most sort after business software helping in promoting customer goodwill which is the essence of any business firm.

6 comments:

Unknown said...

Like many businesses, the success of your sales department is a crucial element to the overall success of your business. Sales are the ultimate goal for your company. No matter how great a product or service you may have, without an organized and effectively operating sales department reaching out to prospects, managing existing client accounts, and tracking trends in your market, your business will not grow.If you are looking for such objectives, Pegasys puts an end to all your problems.We are partnered with ZOHO which is one of the leading providers of on-demand CRM Software Worldwide.Thanks. CRM Sales

Intelestream Inc. - CRM Sotware said...

Small Business CRM is definitively not an overstated concept. A CRM is an entire strategy that will help you to better understand your customer. Companies are focusing more on retaining existing customers and increasing their loyalty via their CRM strategies. A CRM software is perfect for small teams to streamline the sales process, allowing the flow of business to run smoother and faster. Check out our recently published whitepaper on subject to better understand the meaning of “Strategy” for a CRM implementation at http://www.intelestream.net/en/whitepapers/crm-as-a-strategy.html

Silviu said...

Small business CRM is an ascending trend and without it I think the firms will not succeed on the market.
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Syed Muntazir Mehdi said...
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